Expert assistance from DMSG helps assure your direct marketing success
Strategic Services
Direct marketing success is a process, not an event. The experts at DMSG can help you formulate and implement sound strategies to enhance all of your acquisition, retention and reactivation activities and bring your business to new levels of profitability and success
DMSG knows which acquisition strategies will help improve response and ROI. We understand how sound retention strategies work to enhance lifetime value. And the offer, product and creative strategies that we develop will produce benefits that go straight to your bottom line.
But unlike consultants who advise you on effective strategies and then leave you on your own to implement those strategies, DMSG offers the support services you need to turn those sound strategic plans into winning tactics as well.
Creative Services
With DMSG working as your project manager to help guide the translation of your creative strategies into powerful, effective ads, catalogs, inserts and direct mail packages, you gain the impact only an experienced, highly talented creative staff can provide – with no high agency overhead to inflate your costs.
From our network of experienced copywriters, designers and other service providers, we hand-pick the creative team that will breathe life into your marketing efforts and tailor your message to your specific audience.
Whether it’s a solo mailing or an integrated, multi-media campaign, our creative partners will make it happen. You save time, gain quality, and avoid false starts and errors.
Media Services
Our media strategists can build you an effective media plan and get the right rates for the right space, whether your target audience is best reached through mass-market magazines, targeted special interest publications, trade journals, newspapers, coops, insert programs, FSIs or on the Web.
Insert media — one of our specialties — is a growing, low-cost alternative to direct mail and other high-cost print channels. We can not only help you select the right insert vehicles; we can help you build a strategic insert media acquisition program to bring in customers and convert them into profitable long-term buyers.
Our media buyers have an outstanding success record in negotiating low remnant rates in both space and insert media, helping clients keep their costs low and impact high. You’ll be amazed at how much your advertising dollars can buy.
Data Services
DMSG’s data services help you make intelligent decisions, improve efficiency, and maximize the return from all your marketing programs. They include database management, merge/purge, list rental fulfillment, and advanced intelligence services such as modeling, profiling, and analytics.
Our pricing is reasonable, our quality is excellent, and the strategic insights we bring to these often-overlooked aspects have greatly enhanced mailing results for many of our clients. Our advanced modeling and profiling techniques help you mail smarter, go deeper into your housefile, and find the hidden gold in every segment and list you mail.
Before you give up on the older names in your database, talk to us about modeling techniques that can help you reactivate them successfully – and profitably.
Talk to us before you join a coop database, too. We can help you choose the right one, demystify the often-confusing terminology, and choose and use the models that will deliver the best results.
Production
In direct response perhaps more than in any other marketing discipline, it’s attention to detail that makes the difference between modest success and a “home run”. DMSG's turnkey production services help ensure that all those details are executed correctly, from mailpiece design to printing, addressing, sorting and mailing at the most favorable USPS rates.
Our network of experienced direct mail service providers, our negotiating skills and our purchasing power help you optimize costs with no sacrifice in quality or timely execution, and enjoy a production process that runs smoothly from start to finish.
For more information on any or all of DMSG’s direct marketing services,
please phone (201)567-3200, or e-mail straina@conraddirect.com
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