Conrad Direct

HEALTHY DIRECTIONS PERSONAL CARE & COMFORT

 

 

quantity:

328,264

   Total Universe

$150/M

225,437

   12-Month Buyers

+    5/M

180,539

     6-Month Buyers

+  10/M

151,685

     3-Month Buyers

+  15/M

 

   Non Competitive Offers

$125/M

 

   Fundraising / Non-Profit Offers

$  85/M

description:

Selects at + $10/M    

 

                                           273,217     Beauty

                                           196,149     Healthy Environment

                                             12,040     Walking & Exercise

 

Profile:


The Personal Care and Comfort list is a growing universe of buyers who purchase from Healthy Directions in a variety of product categories; i.e., beauty & skin care, bath, spa & massage, walking & exercise, healthy environment, health book buyer and others.  They are 100% Direct Mail Sold, paid cash with order.

Personal Care and Comfort Buyers purchase products that sooth, cleanse, pamper, polish, and generally enhance health and well-being.  Examples are: face, nail and other skin care items, air & water filters, natural fiber clothing and bedding, bath & spa items, massagers, walking and exercise products, circulation aids, and magnets.  

These consumers are affluent, self-directed, health conscious individuals who respond to solo product, catalog, and insert offers.  They believe in, and invest their resources in the pursuit of a healthy, relaxed lifestyle, spending on average $100 per order.

  

recommended usage:
  • Skin Care

  • Fitness

  • Beauty

  • Self-Improvement

  • Diet Offers

  • Mind-Body Offers

  • Books

  • General Merchandise

  • Catalog Buyers

  • Travel

  • Health Offers

policies / restrictions:

Minimum: 5,000

Complete sample and list rental agreement required. 

Reciprocal rental may be required.

Mailers may omit prior 6 months of usage.

No telemarketing offers.

Standard commission to recognized brokers.

85% net on orders of 50M or more with $10/M running charge.  Computer verification must accompany payment.

     material:

     4 Up PS Label   9.00/M
     Mag Tape 25.00 Flat
     3480 18 Cart 25.00 Flat
     Diskette 25.00 Flat
     FTP 50.00 Flat
     Email 75.00 Flat

     selects:

     Age     10.00/M
     Income 10.00/M
     Multis 10.00/M
     Lifestyle 15.00/M
     Keying   1.50/M
     State   5.00/M
     SCF         5.00/M
     Zip   5.00/M
     Sex   5.00/M
     sex:  

      23% Male

      65% Female

     source:  

     100% Direct Mail Sold - Paid Cash with Order

     unit:

     $100.00

     names thru:

updated:

    December, 2006

March, 2007
     other related conrad managed lists:
     list management contact:

     Jenifer Gluckman

     (201) 567-3200

     jgluckman@conraddirect.com

0-12 USAGE

CALIFORNIA COSMETICS SWANSON HEALTH PRODUCTS
FEATHERSPRING INTERNATIONAL TABAK'S HEALTH PRODUCTS
ORECK TIME FOR ME
R GARDEN INTERNATIONAL VITAMIX
RED COOPER / HARRY'S ORCHARD