December, 2005

Healthy Directions Selects Conrad Direct as Sales Agent

Healthy Directions has announced the appointment of Conrad Direct as Sales Agent for all 18 highly responsive Healthy Directions files. 

Healthy Directions has managed its lists in-house for over 20 years.   Now, according to Senior Vice President Annette Payne, “We need to meet growing demand for Healthy Directions lists and want to spread the word about the fantastic performance of these files.  We’ve decided that the best way to meet these challenges is to share list management role with a list company that understands our files.” 

Barbara Schonwald, Executive Vice President of Conrad Direct, commented, “Conrad Direct is very proud to be partnering with Healthy Directions, a highly respected leader in alternative health marketing. These lists represent the largest universe of direct mail generated health buyers and subscribers on the market, with a combined total of 1,812,069 names.  The Healthy Directions family of lists is an excellent resource for a large variety of publication, catalog and fundraising offers.” 

The Conrad contact for consultation and questions is Michael Putrino, who can be reached at 201-567-3200 or mputrino@conraddirect.com.  The Healthy Directions contact is Tracy Briglia at 301-340-7788 ext. 1017 or tbriglia@healthydirections.com.  In order to meet the needs of a broad range of brokerage firms, Conrad and Healthy Directions will each work with specified brokerage companies.